Punk rockers march through London in 1980

We live in a very dangerous time for rock and roll. Corporations masquerading as high street stores now control the rights to the imagery of some of the greatest rock bands that have ever existed. These soul-less entities are now churning out an endless supply of boring, outdated band merchandise to appeal to all the mindless drones out there that want to appear part of a movement they probably know little about, rock'n'roll. The irony, of course, is that these profit chasing vultures represent the very thing that rock'n'roll was rebelling against the first time an amplifier was plugged in and cranked all the way up to eleven!

Of course, online stores selling band t-shirts are a dime a dozen these days and a big concern for people is always what the product will look like when it arrives. It is our promise to you that the quality of our clothing will rival anything found on or offline. The messages entangled in our designs, however, will tackle issues they would never ever dare to. When rock'n'roll first went global, it captured people's imagination because it challenged the political and social establishment of that time. Dead Dog Clothing is striving to do the same.

It will not be easy, but the battle to save the soul of rock'n'roll is there to be won. Join us.